Whether it is for news, matrimonial services or online banking, almost 45 million Internet users have used the net in their local language as of December, according to the ‘Vernacular Report’ by Internet and Mobile Association of India (IAMAI) and IMRB.
The report said there were 122 million active Internet users in India as of last month.
Among the many Internet services used by users of vernacular content, e-mail is the most popular application used (94 per cent), it said.
According to the 2001 census of the Government, there are 769 million people who speak the top 10 local languages in India (Hindi, Bangla, Telegu, Tamil, Urdu, Oriya and Punjabi). This shows there is huge potential and headroom for growth of local language content, the report said, adding that going regional can help companies revolutionise the Internet market in the country.
Source: http://cablequest.org/news/national-news/item/828-45-m-people-use-internet-in-their-local-languages.html
Source: http://cablequest.org/news/national-news/item/828-45-m-people-use-internet-in-their-local-languages.html
Source: http://cablequest.org/news/national-news/item/828-45-m-people-use-internet-in-their-local-languages.html
Source: http://cablequest.org/news/national-news/item/828-45-m-people-use-internet-in-their-local-languages.html
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