Zee Entertainment Enterprises Ltd has announced its foray into Germany. The company said it also plans to launch a free-to-air television channel for this market by mid-2016.
This channel will bring Bollywood films as well as popular Indian television series to German screens, 24-hours a day. The new channel’s core target group will be women between the ages of 19 and 59.
Zee has appointed Friederike Behrends who will be responsible for business operations in the German-speaking area.