Celebrating its 20th anniversary in India, Multi Screen Media, has rebranded itself into Sony Pictures Networks (SPN). SPN will be a division of Sony Pictures Entertainment.
Today, SPN’s bouquet of channels includes a range of channels like Sony Entertainment Television (SET), Max, Max 2, Sab, Pix, AXN, Aath, Mix, Six and Kix as well as the digital entertainment channel Liv.
Sony Pictures Television (SPT) president of worldwide networks Andy Kaplan said of the re-branding, “Our channels in India represent an important part of Sony Pictures Television’s global portfolio and we are proud to be part of Indian culture. SPN will bring qualities like innovation, creativity and delight to our viewers.”
SPN CEO NP Singh added, “As MSM, we’ve served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We were also the first ones to embrace the cultural fabric of India by providing Sab – an out-and-out family humour channel.”