Saturday, 18 June 2011

IPL4 fails to impact GEC viewership

The biggest monster for the Hindi general entertainment channels – Indian Premier League (IPL) – has been tamed this One may call it overdose of cricket or better programming on GECs or the charm of IPL wearing thin, but the fact of the matter is that for the first time in the last four years, the GEC genre did not see any fall during the IPL and, indeed, has seen a healthy growth. As per data provided by TAM for C&S, 4+ years, in the Hindi speaking market, the overall genre share of the Hindi GECs has actually gone up compared to its share in the two weeks prior to the IPL. Also, with the new shows post IPL, the GEC genre has actually stepped up the ladder.

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