Wednesday, 17 November 2010

Kerala based Mangalam Group to launch TV channel

The group will launch a news and entertainment television channel in the next six months. Mangalam Group of Publications, which publishes 10 titles, plans to foray into the electronic media space. The group plans to launch a news and entertainment channel by mid-2011.
The first channel by the group will be called Mangalam and will be in Malayalam. According to a senior company official, the publishing division, which has an annual turnover of Rs 60 crore, will start the channel with an initial investment of Rs 50 crore.

"The total revenue generated by Kerala is worth Rs1000 crore and since it is a consumer driven society, we hope to break even within one year of our operations.
The Mangalam Group of Publications owns Mangalam Weekly, Mangala Weekly (Kannada), Kanyaka women's magazine, Balamangalam children's fortnightly, Balamangala children's fortnightly (Kannada), Kalicheppu children's magazine, Gilivindu children's magazine (Kannada), Balamangalam Chithra Katha, Cinema Mangalam Weekly and Mangalam daily.
The group plans to invest 51 per cent equity in the electronic media venture, while the remaining 49 per cent will be offloaded to a yet-to-be-disclosed investor.
The major Malayalam television players in Kerala include Asianet, Surya TV, Kairali TV, Jeevan TV, Amrita TV and Malayalam Television.


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