Thursday, 5 August 2010

“3 Idiots” rakes highest TVR in 8 years

3 idiots continue the cash-registers ringing for small screen as well.
The movie starring Aamir Khan, Sharman Joshi and R Madhavan has raked an average TVR of 10.9, the highest for any movie shown on TV in the past eight years. It has also way-past all top-rated shows including Pavitra Rishta (5.7) on Zee TV which was the closest rival.

The movie also took Sony to an eight-year high, garnering a 270 GRPs for the week ended July 31, 2010 and even helped the channel in moving to the third place in the top Hindi GEC list.


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