ZEEL launches local-language movie channel in Indonesia

Zee Entertainment Enterprises Limited (ZEEL) has expanded its global presence by launching a Bahasa-language movie channel in Indonesia, christened ZEE Bioskop. 

ZEE Bioskop is a pay channel and it will carry very limited ads. The channel’s tagline is ‘Bollywood Banget” which means truly Bollywood.

The channel’s commercial launch happened today on direct broadcast satellite platform Aora TV. However, an official launch event has been planned early next year in the presence of ZEEL chairman Subhash Chandra. 

“ZEE Bioskop will be a pay channel and it will have very limited ads. We are currently available on Aora TV however we are in the process of negotiating carriage deals with other platforms,” said a ZEEL official. 

ZEEL, which has a library of more than 4,000 Hindi films, will showcase Bollywood movies dubbed in Bahasa on the new channel.

“ZEE Bioskop is a movie channel completely dedicated to the Indonesian audiences. It’s a first of its kind channel that will air Bollywood movies dubbed in Bahasa language,” the ZEEL official stated. 

The channel was launched following an exhaustive consumer research conducted by Nielsen Indonesia. “What we gathered from the research is that there is a lot of likeness for Bollywood movies and characters in Indonesia. There was a very strong need for this kind of content in the Indonesian market,” the official added. 

The channel will be operated by ZEEL’s Asia subsidiary ZEE TV Asia. The channel will be overseen by ZEEL Business Head – Asia Pacific Region Sushruta Samanta. 

ZEEL launched its operations in the Indonesian market just three months back. The company has also hired a local executive to drive the channel. 

The company already operates ZEE TV and ZEE Cinema in the Indonesian market that cater to the Indian audiences. 

Recently, ZEEL launched an Arabic-language Bollywood movie channel in the MENA (Middle East and North Africa) region called ZEE Film Hindi. It has a strong presence in that market through ZEE Alwan and ZEE Aflam.

Source : http://cablequest.org/news/international-news/item/3812-zeel-launches-local-language-movie-channel-in-indonesia.htmlSource: http://cablequest.org/news/international-news/item/3812-zeel-launches-local-language-movie-channel-in-indonesia.html