Viacom 18 to launch second entertainment channel Rishtey in January

Viacom18, the 50:50 joint venture between Viacom Inc. and Network18, is launching its second GEC Rishtey in January in India. First launched in the UK in September last year, the free-to-air channel telecasts re-runs of Colors’ (Viacom18’s flagship channel) popular and old shows including Jai Shri Krishna, Bairi Piya and Jeevan Saathi for now. 

"DD Direct Plus added a new general entertainment channel ‘Rishtey’ to its channel line-up by replacing Test 308 channel. Rishtey is a new entertainment channel from the Viacom18 Group. The channel is a test feed and it is going to be officially launched soon.” said the official.

Now, should Rishtey continue to air re-runs of Colors’ shows on its India feed too, it will be the second launch this year and the third entrant in the Indian television space to focus on recycling the content library. However, it must be noted here that Viacom18 is yet to announce the content line-up for Rishtey’s India feed.

Source: http://cablequest.org/news/channel-launch/item/3859-viacom-18-to-launch-second-entertainment-channel-rishtey-in-january.htmlSource: http://cablequest.org/news/channel-launch/item/3859-viacom-18-to-launch-second-entertainment-channel-rishtey-in-january.html