Star is Team India’s sponsor for 3 years

Star India was on 9 December awarded the sponsorship rights of the Indian cricket team for a period of three years after Sahara's bid was declared ineligible by the BCCI.

"Star India have been awarded the team sponsorship rights covering BCCI events, ICC events and ACC events, for the period 1 January 2014 to 31 March 2017," BCCI secretary Sanjay Patel said in a statement after a meeting of the Board's marketing committee.

"Rights include the right to be called the ‘Official Team Sponsor’ and to display a commercial logo on the team clothing of the senior men's cricket team, the U-19 men's cricket team, the men's A-team and the women's team."

The Indian team would have been without a sponsor after this month as Sahara had pulled the plug on its deal a few months ago owing to a financial dispute with the BCCI. Although the BCCI release did not specify the amount, it is learnt that Star will shell out R1.92 crore per match organised by the Board.

He said that Sahara was the biggest bidder but the Board did not give them the rights out of vengeance.

It is learnt that Sahara had bid R2.35 crore per BCCI match and R91 lakh for ICC games. The total amount bid by them stood at R252 crore in contrast to R203 crore bid by Star.

Star would also be the holder of the broadcast, internet and mobile rights of cricket in India until March 2018.

Star is the title sponsor for BCCI international and domestic matches for the period October 2013 to 31 March 2014, as well as the holder of the broadcast, internet and mobile rights of cricket in India, for the period July 2012 to March 2018.

Source: http://cablequest.org/news/national-news/item/3790-star-is-team-india%E2%80%99s-sponsor-for-3-years.htmlSource: http://cablequest.org/news/national-news/item/3790-star-is-team-india%E2%80%99s-sponsor-for-3-years.html