Sony Max has announced India’s first competitive dumb charade for their media buying agencies. Titled ‘No Talkies’, the property is Max’s innovative idea to engage its media buying partners on a more ‘filmy’ level.
The premium Hindi movie and special events channel had recently launched its ‘Deewana bana de’ campaign through a host of TVCs. The idea behind that was to find the ‘filmy keeda’ in all of us. The latest ‘No Talkies’ initiative would be to find the same ‘keeda’ or madness in the teams.
Interested participants can register on the microsite of the event, notalkies.sonymax.tv, by filling up a form. Each team would have three participants including one leader. Entries received by September 13, 2013, would be slotted into different groups who will compete against each other. The city rounds will then take place. Delhi will kick off the event on September 18, followed by Bangalore on September 19 and Mumbai on September 25.
A total of five shortlisted teams – two from Delhi, one from Bangalore and two from Mumbai – will meet in the final round in Mumbai on October 1, 2013.
Source: http://cablequest.org/news/national-news/item/3160-sony-max-set-to-play-dumb-charade-%E2%80%93-bollywood-style.htmlSource: http://cablequest.org/news/national-news/item/3160-sony-max-set-to-play-dumb-charade-%E2%80%93-bollywood-style.html
Source: http://cablequest.org/news/national-news/item/3160-sony-max-set-to-play-dumb-charade-%E2%80%93-bollywood-style.htmlSource: http://cablequest.org/news/national-news/item/3160-sony-max-set-to-play-dumb-charade-%E2%80%93-bollywood-style.html
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