Suvarana launches three new shows - Priyadarshini, Milana and Aragini

Suvarna announced the launch of three new 30 minute daily soaps which will run six days a week, Monday to Saturday starting 5 August. The shows which will replace KK and SSJ are Priyadarshini, Milana and Aragini, at the 8.00pm; 8.30pm and 9.00pm slots respectively. The channel plans to air movies on Sundays' for a couple of weeks during this slot before announcing a new weekly property.

Suvarna business head Anup Chandrashekaran said, "These three shows are very different from each other. They have a strong story line and narration. I am sure that our viewers are going to enjoy them. All the three shows appeal to the mass audiences and cater to the entire family.

Suvarna as a brand has built a strong loyal viewer base. Our current fiction offerings have made us the leader in weekday prime time, with the launch of these three shows we intend to maintain this leadership and further strengthen our position in the KGE market."

The channel says that almost the entire inventory of spots for all the three shows has already been sold out. "Spots generally are fully booked and with the limit on ad spots, we have had to say no to advertisers and agencies often. We are planning a major outdoor campaign with over 100 hoardings across the state. Radio, print and magazines have also been planned."

Promos for the three shows began airing on Suvarna and the recently launched Kananda GEC Suvarna Plus. Outdoor and press conferences across cities in Karnataka, as well purchase of spots on radio stations are a part of the campaign to attract more eyeballs for the three soaps. Suvarna has purchased spots on Radio City in Bengaluru and on Red FM across the state.

Source: http://cablequest.org/news/programme-news/item/2964-suvarana-launches-three-new-shows-priyadarshini,-milana-and-aragini.htmlSource: http://cablequest.org/news/programme-news/item/2964-suvarana-launches-three-new-shows-priyadarshini,-milana-and-aragini.html