Bigg Boss 7 has a new concept “Heaven and Hell”

Bigg Boss, the premium property from the Colors bouquet, is coming back in its seventh season with a new appeal and distinguished promotional positioning.

While the teasers of the show hit the screens in the last week of July, the first promo film was released on August 4. The teaser promos of Bigg Boss 7 showed the two gates of Hell and Heaven, together.

Woven around the basic concept of 'Heaven or Hell', the seven-part promotional television campaign imbibes the key message, 'The pleasure of heaven and the pain of hell'. The first creative of the campaign features the show's host, Salman Khan, coming out of the gates of Hell and Heaven in two different avatars, that of the Devil and the Angel, respectively.

While working on the concept, creative agency Orchard Advertising, took inspiration from the mythological space and gave it a contemporary spin by articulating the pleasure of heaven with 'Wow' and the pain of hell with 'Aao'. So, the first promo talks about 'Jannat Ka Wow aur Jahannum Ka Aao, Bigg Boss Saath 7'.

Rajesh Iyer, marketing head, Colors, says, "This season, Bigg Boss will make sure that you get to see heaven and hell both saath-saath on Bigg Boss Season 7. The message is simple - pleasure or pain, you experience both in this life and there is nothing to be taken for granted this season."

Source: http://cablequest.org/news/programme-news/item/2965-bigg-boss-7-has-a-new-concept-%E2%80%9Cheaven-and-hell%E2%80%9D.htmlSource: http://cablequest.org/news/programme-news/item/2965-bigg-boss-7-has-a-new-concept-%E2%80%9Cheaven-and-hell%E2%80%9D.html