Zee Entertainment Enterprises Ltd (ZEEL) is all set to launch its new premium and interactive Hindi movie channel, ‘&pictures’, this month. The channel will officially go on air on August 18, 2013.
ZEEL Chief Content & Creative Officer, Bharat Ranga, explained, “We have noticed an emerging mindset in our viewers. This mindset is reflected by the movies they now prefer to watch as well as the movies which filmmakers are making now. We at ZEEL realised that we can cater to them and touch them at the very beginning of the change. They are the target audience.”
More such interactive things would be done in the future, keeping in mind the channel’s promise to be India’s first ‘active’ movie channel. ZEEL is expected to shortly announce a product launch in the digital space as well.
The channel which will be available through all pay TV packages across the country already has bought the premiering rights for movies such as Chennai Express, Zanjeer, Besharam, Ghanchakkar, Commando and Aatma. Most of the movies shown in the channel (approx 90 per cent) would be movies made in the last decade.
&pictures is also stressing on near exclusivity – the movies they show would seldom be repeated on their other channels, including Zee Cinema.
Source: http://cablequest.org/news/national-news/item/2986-pictures%E2%80%99-marketing-plans-include-crowd-sourced-film.htmlSource: http://cablequest.org/news/national-news/item/2986-pictures%E2%80%99-marketing-plans-include-crowd-sourced-film.html
Source: http://cablequest.org/news/national-news/item/2986-pictures%E2%80%99-marketing-plans-include-crowd-sourced-film.htmlSource: http://cablequest.org/news/national-news/item/2986-pictures%E2%80%99-marketing-plans-include-crowd-sourced-film.html
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