SITI Cable set to lead digitization, initiated subscriber wise billing

Bolstered by the momentum of the DAS (Digital Addressable System) mandate, SITI Cable has seamlessly installed about 2.5 million Set-top-Boxes (STBs) in its markets. In DAS Phase-I cities it has about 2 million and in Phase-II about 0.5 million digital cable subscriber in the cities. 

With multi fold increase in subscriber number in its Phase-1 cities, the company has provided the online application “Own Your Customer (OYC), a management system to the cable operator which provides real time access of subscriber billing, payment, account statement, activation, deactivation, up gradation, down gradation, packaging etc. It helps the Cable Operator to collect the monthly subscription revenue subscriber wise for every STB installed. The company has collected the monthly subscription revenue from its Delhi and Mumbai market starting November 2012 onwards. Initially there was resistance from the ground on subscription revenue collection but with aggressive education drive on collection; the progress on billed amount collected in Delhi is quite significant and in Mumbai it’s steady. The company is far ahead of other operators in terms of subscriber wise billing and collection. 

In its Phase-II cities the company will initiate the genre wise analogue channels switch off as soon as the notification is received from the ministry, which will eventually help in augmenting the process of digitization in 16 cities where it is present. The pace of STB seeding in these cities will go up in coming days. To facilitate the subscriber for this switch over in phase-II cities the company is offering the STB at a subsidized rate.

Source: http://cablequest.org/news/cable-news/item/1856-siti-cable-set-to-lead-digitization,-initiated-subscriber-wise-billing.html