Bollywood music channel 9XM is collaborating with DJ Chetas to create a special two-hour, ad-free music block ‘9XM House of Dance’.
Launching on 20 December, the block will air from 10 pm to 12 midnight on Friday and Saturday, featuring Bollywood mash-ups/ remixes of popular dance numbers of different eras.
While the late-night block is an ad-supported, back-to-back music block on most channels, 9XM is attempting a first by having a completely ad-free block.
Source: http://cablequest.org/news/programme-news/item/6280-9xm-to-launch-ad-free-music-block.html
Source: http://cablequest.org/news/programme-news/item/6280-9xm-to-launch-ad-free-music-block.html
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