UK DTT platform Freeview and Digital UK, the company provides support for the platform, have revealed plans to develop a new Freeview-branded connected TV service which will make the best of broadcast and on-demand TV available free for everyone. The initiative pitches it against IPTV service YouView, with which it shares a number of common shareholders, who late March 2014 confirmed their further commitment for a five-year term.
Freeview and Digital UK’s shareholders are backing the five-year plan to support the development and marketing of a connected TV proposition.
The new offer will give viewers easy access to both broadcast and on-demand TV, including a range of popular catch-up players.
Ilse Howling, previously Managing Director of Freeview, has been appointed to the role of Managing Director, Connected TV at Digital UK and will lead a new dedicated team to develop the product specification for the new service working in close co-operation with manufacturers and industry bodies and based on open standards.
Freeview’s former Marketing Communications Director, Guy North, has taken over the role as Managing Director of Freeview and will lead the team responsible for TV advertising and marketing campaigns for the Freeview brand and product portfolio.
The aim will be for manufacturers to launch a new range of connected Freeview HD televisions and boxes which consumers will be able to buy in store. People will be able to watch the service via their TV aerial and current broadband provider without being tied to a contract.
Source: http://cablequest.org/news/international-news/item/5115-cq-freeview-plans-youview-rival.html
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