TV remains the favourite screen viewer for video in US homes, but that video is increasingly coming from the Internet, which is taking some toll on traditional distribution. That is one of the conclusions of a new market research analysis being released today by the Consumer Electronics Association.
The study, reported in B&C, found that 45 per cent of TV households reported getting some programming on their TVs via the Internet (from Netflix or Hulu, for example), up a whopping 17 percentage points from 2013′s 28 per cent.
Nearly half of TV households (46 per cent) also watched video on a portable computer, up from 38 per cent in 2013, or on a smartphone (43 per cent, up from 33 per cent in 2013), or on either a tablet (35 per cent, up from 26 per cent in 2013) or a desktop computer (34 per cent, up from 30 per cent in 2013).
Consumers who said they receive Internet-based programming are also doing so on other devices, including gaming consoles (50 per cent), Blu-ray players (40 per cent) and services such as Apple TV or Roku (33 per cent).
But Internet-only viewers are still a small fraction at 5 per cent, about the same as 2013. But CEA says that according to figures as of January 2014, 24 per cent of all households had an Internet-enabled TV, with 16.1 million app-enabled TVs projected to ship this year.
The vast majority of U.S. households (93 per cent) have used TVs to access video in the past 12 months. Traditional TV programming is primarily accessed through a pay-TV service, with cable claiming half (52 per cent) of that subscriber base with 60 million subs, down from 63 million in 2013.
Satellite services boast 36 million households (31 per cent), up from 35 million in 2013. Fibre to the home video services account for 14 per cent or 16 million subs, up 33 per cent from 12 million in 2013.
Seventeen percent of TV households receive television programming through an antenna, with only 6 per cent relying exclusively on an antenna for their TV, in line with 2013 findings.
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