A Tata Sky fastest growing direct-to-home (DTH) operator has brought an ad campaign to sound the launch of its application Everywhere TV on PC.
The launch of the ad campaign coincides with the ongoing world football extravaganza and can also be viewed live on the Tata Sky mobile app. The campaign speaks to all the football fans in India who don’t have a second TV at home and could end up disturbing their family members by watching Fifa on the common TV at night. It shows how football fans can enjoy their favourite matches on their laptop, anywhere, without disturbing anyone in the house.
Tata Sky chief commercial officer Vikram Mehra said, “The Everywhere TV service launch has been timed just before the football World Cup, to ensure that home laptop doubles up as the second TV at home, thus allowing youngsters to watch late-night football matches on their laptops with headphones without disturbing their entire family.”
Source: http://cablequest.org/news/dth-news/item/5270-cq-tata-sky-brings-ad-campaign-for-%E2%80%9Ceverywhere-tv%E2%80%9D.html
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