TAM ratings are once again in focus with NDTV deciding to re-subscribe to TAM data. The decision comes even as the law suit filed by NDTV in July 2012 against TAM continues and the matter is sub judice.
As is known, the law suit was filed on July 26, 2012, wherein NDTV demanded a minimum of $1.3 billion – $580 million for negligence, a minimum of $810 million for fraud and more on a variety of other causes of action, including legal fees.
When asked about the reason behind the decision to go back to the ratings, KV Narayan Rao, Executive Vice Chairperson, NDTV replied, “Basically, they had stopped giving data relating to NDTV to advertising agencies, which was beginning to affect the revenues.”
NDTV re-subscribed to TAM data last month and the subscription has just started.
Source: http://cablequest.org/news/national-news/item/4802-ad-business-forces-ndtv-to-go-back-to-tam.html
Source: http://cablequest.org/news/national-news/item/4802-ad-business-forces-ndtv-to-go-back-to-tam.html
Source: http://cablequest.org/news/national-news/item/4802-ad-business-forces-ndtv-to-go-back-to-tam.html
Source: http://cablequest.org/news/national-news/item/4802-ad-business-forces-ndtv-to-go-back-to-tam.html
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