Sun Group launches movie channel

Kiran, the popular Malayalam music channel from Sun Group’s stable, has been re-packaged and re-launched as a full-fledged movie channel. Kiran is the second movie channel in Kerala after Asianet Movies, which was launched a year ago.

With the new tagline, ‘Full Time Cinema’, the channel intends targeting audiences across all age groups. The content is strategically designed with a mix of action, romance and classic movies.

The channel was first launched by Sun Group in January 2005 as a 24-hour music channel and later a mix of music and movies was added to make it more appealing.

Saju David, Vice President – Programming of Malayalam Clusters from Sun Group, said, “Content is king and re-inventing it to suit the audience demand is crucial. Since there were too many platforms offering music, we thought of adding a movie channel instead, as it targets a huge chunk of the Southern market.”

Malayalam Clusters of Sun Group is also planning to launch a new music channel by end August.

Source: http://cablequest.org/news/channel-launch/item/2972-sun-group-launches-movie-channel.htmlSource: http://cablequest.org/news/channel-launch/item/2972-sun-group-launches-movie-channel.html