What's-on-India's TSM expands reach to 2200 head-ends

TV guidance company What's-on-India said on 17 April it has expanded the reach of its TV channel distribution and connectivity monitoring system Television Street Maps (TSM) to 2,200 cable-head ends and control rooms across 1700 towns up from 700 head-ends and 250 towns that it used to cover. 

Some of the new markets added by TSM in the expansion plan include small (less-than-one-lakh) population towns in Hindi-Speaking-Markets (HSM LC1). These markets are being analysed anew by the industry as they become critical for subscription revenues with digitalisation. 

The company plans to make TSM a census of cable headends and control-rooms through aggressive expansion. The target is to reach coverage of 3,000+ head-ends by the end of 2013. 

TSM business head Joydip Kapadia said, "We've seen tremendous support from broadcasters for our initiatives. They understand that in the fast evolving digital landscape, distribution, reach and quality play key roles. The consumer is spoilt for choice and the onus is on the broadcasters to ensure that their channel is readily available to viewers in the best possible quality. Last year, TSM promised the industry a huge expansion and we have delivered it." 

TSM delivers day-to-day TV channel monitoring by head-ends and towns to the TV industry. It also monitors cable and DTH Channel Packs, pack prices and EPG quality. 

Launched more than a year ago, TSM already counts the likes of TheOneAlliance, Star India, BBC, Multi Screen Media (MSM), Disney-UTV, and Viacom18.

Source: http://cablequest.org/news/national-news/item/2189-what-s-on-india-s-tsm-expands-reach-to-2200-head-ends.htmlSource: http://cablequest.org/news/national-news/item/2189-what-s-on-india-s-tsm-expands-reach-to-2200-head-ends.html