DTH service provider Tata Sky said on 18 April it would soon launch the longest TV commercial in the history of Indian advertising. The advertisement, with a run time of three minutes and 30 seconds, was made to retain the creative impact of the story, it said. The television commercial, shot in a prison in Hungary, has been created by Ogilvy and Mather in collaboration with Curious Films.
Vikram Mehra, Chief Marketing Officer, Tata Sky said, “The campaign idea was based on the insight that people these days do not find any time to watch television. Tata Sky+ HD, with its recording feature allows busy people to record their favourite programmes.” In addition to TV channels, the commercial will also be screened in cinemas.
Source: http://cablequest.org/news/dth-news/item/2218-tata-sky-to-launch-longest-tv-ad.htmlSource: http://cablequest.org/news/dth-news/item/2218-tata-sky-to-launch-longest-tv-ad.html
Source: http://cablequest.org/news/dth-news/item/2218-tata-sky-to-launch-longest-tv-ad.htmlSource: http://cablequest.org/news/dth-news/item/2218-tata-sky-to-launch-longest-tv-ad.html
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