Media Prima TV Network appoints Y&R as agency of record

Malaysian terrestrial television provider Media Prima TV Network has appointed Y&R as its agency of record.

Y&R will advise on the network's strategic communications and creative needs. Advertising campaigns will be integrated across all media, including TV, print, digital and out-of-home.

Lisa Hezila, group general manager, Y&R Malaysia, said: "This win is a testament to our skills, expertise and importantly our passion in this category. We are very excited about this partnership."

Source: http://cablequest.org/news/international-news/item/589-media-prima-tv-network-appoints-yr-as-agency-of-record.html
Source: http://cablequest.org/news/international-news/item/589-media-prima-tv-network-appoints-yr-as-agency-of-record.html