The noted MSOs Den Networks, Incablenet, Digicable WWIL (Siti cable), Hathway Cable & Datacom, have set aside Rs 50 million for the promotion of subsidised set-top boxs (STB) in the two metros Mumbai and Delhi.
The promotion offer by the MSOs was recently launched for the Mumbai and Delhi consumers to buy subsidized STBs at the price of Rs 799.
About Rs 15 million have already been spent by the MSO Alliance, on print ads in leading publications like Times of India, Hindustan Times, DNA, Economic Times, Navbharat Times and Maharashtra Times.
"We (MSO Alliance) will spend close to Rs 50 million to promote the offer. We have already spent Rs 15 million out of it. We have issued ads in several publications in Mumbai and Delhi," Den Networks CEO and MSO Alliance secretary SN Sharma said.
The price of the subsidized STBs will be revised by the MSOs after 30 September in the two metros of Mumbai and Delhi. The MSO Alliance will also be offering subsidised STBs in another metro Kolkata within 20 days as well.
"We are not launching the offer in Chennai since none of the MSO Alliance MSOs are present in the city," Sharma added.
The MSO Alliance is also promoting the offer with the help of below-the-line activities like street plays as well. It has decided to work with the Resident Welfare Associations (RWA) to for the live demonstrations for customer education to tell them about the benefits of digitization as well.
Source: http://cablequest.org/news/cable-news/item/306-rs-50-million-set-aside-by-msos-for-the-joint-promotion-of-subsidised-stbs.html
Source: http://cablequest.org/news/cable-news/item/306-rs-50-million-set-aside-by-msos-for-the-joint-promotion-of-subsidised-stbs.html
Source: http://cablequest.org/news/cable-news/item/306-rs-50-million-set-aside-by-msos-for-the-joint-promotion-of-subsidised-stbs.html
Source: http://cablequest.org/news/cable-news/item/306-rs-50-million-set-aside-by-msos-for-the-joint-promotion-of-subsidised-stbs.html
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