Multi Screen Media on 4th June has brought a high definition version of its English Movie channel Pix.
The news was announced by MSM English Channel cluster head Saurabh Yagnik, she said, we have launched Pix HD. Our initial target is digital cable. We are also talking to DTH operators.
Yagnik further said that initially the channel will not carry ads. It will have advertising, but following the industry trend, there will be fewer compared to the standard-definition version of Pix. The content on both channels is the same.
In terms of marketing, Pix is using MSM’s network. “We are using our own channels to create awareness. Promos have already started airing,” added Yagnik.
Source: http://cablequest.org/news/national-news/item/5113-cq-msm-brings-pix-hd.html
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