Advertisement watchdog Advertising
Standards Council of India’s (ASCI) in March 2014 upheld complaints
against 68 out of 108 advertisements in March for misleading ads,
including those of Hindustan Unilever Ltd, Cadbury India, Heinz India
and PVR Ltd. According to the Customer Complaints Council (CCC) of
Advertising Standard Council of India, health and personal care category
continued to lead with 44 violations in this regard.
Complaint against Hindustan Unilever’s Vaseline Healthy White Lotion was upheld for "showing exaggerated claims of instant whitening on skin". Complaints against Cadbury India's 5 star were upheld for showing a lady giving birth to a baby who is laughing. "The voice-over says that the babies used to be laughing while being born in earlier days and later they started crying at childbirth due to a disease called seriousness.
The CCC concluded that the total intake of added sugar through Complan, when served in milk as suggested on pack instructions, could reach the maximum RDA values. The internet content when referred to in conjunction with pack instructions, contravened guidelines on advertising of foods & beverages," ASCI said. Meanwhile, complaint against PVR Ltd was upheld for misleading by omission in the absence of an appropriate disclaimer.
Source: http://cablequest.org/news/national-news/item/5082-cq-asci-upheld-complaints-against-68-out-of-108-ads.html
Complaint against Hindustan Unilever’s Vaseline Healthy White Lotion was upheld for "showing exaggerated claims of instant whitening on skin". Complaints against Cadbury India's 5 star were upheld for showing a lady giving birth to a baby who is laughing. "The voice-over says that the babies used to be laughing while being born in earlier days and later they started crying at childbirth due to a disease called seriousness.
The CCC concluded that the total intake of added sugar through Complan, when served in milk as suggested on pack instructions, could reach the maximum RDA values. The internet content when referred to in conjunction with pack instructions, contravened guidelines on advertising of foods & beverages," ASCI said. Meanwhile, complaint against PVR Ltd was upheld for misleading by omission in the absence of an appropriate disclaimer.
Source: http://cablequest.org/news/national-news/item/5082-cq-asci-upheld-complaints-against-68-out-of-108-ads.html
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