AV’s CloudTV platform to deliver TV as an app

ActiveVideo has announced major advances in its CloudTV H5 platform.

The announcement marks advances in platform and network scalability enabling the accelerated rollout of TV services embedded with modern UIs that support guide, navigation and rich media applications across a range of device and network paradigms.

In conjunction with the announcement, ActiveVideo said that CloudTV has been enlisted to fulfill cloud-based UI strategies for Charter and interactive applications for Cablevision in the US.

ActiveVideo also is partnering with Sumitomo Corporation to target deployments in Japan and in the Asia-Pacific market.

In the Media Sector, Sumitomo holds ownership stakes in J:COM, the largest MSO in Japan, as well as in Japan’s top movie, sports and shopping channels.

“With billions of connected devices in the market, the need is growing exponentially for cloud-based solutions that can reduce device and experience fragmentation,” said Jeff Miller, president and CEO of ActiveVideo, in a statement.

“Our continued commitment to improving the CloudTV platform will help our customers address multiple needs: delivering the best possible viewer experiences, accelerating time to market, and providing the operational scale to roll out TV Everywhere-style services, all while minimising infrastructure costs.”

To achieve operational scale, the all-IP CloudTV platform includes three new platform and network scalability innovations: Render Layers, enabling complex UIs and animation to be rendered more smoothly and to reduce required bandwidth up to 50%;

Smart Multiplexing, increasing the number of CloudTV sessions delivered across an existing cable QAM network, resulting in 25% throughput improvement, or in an IP network benefiting from adaptive bit rate technology; and Dual-Stream Rendering, allowing the bandwidth-efficient delivery of partial-screen user interfaces that are controlled from the cloud but rendered locally on devices, resulting in enhanced on-screen experiences without taxing the network.

A fourth innovation, support for a family of thin clients based on an ultra-light code base, works with the CloudTV platform to deliver consistent user experiences on any connected device. Dubbed CloudTV Nano, CloudTV Nano Lite and CloudTV Nanoware, the clients are designed to meet a variety of customer deployments supporting managed and unmanaged devices with full UI-in-the-Cloud capabilities – while dramatically minimising custom integration.

Source: http://cablequest.org/news/technology-news/item/2588-av%E2%80%99s-cloudtv-platform-to-deliver-tv-as-an-app.html
Source: http://cablequest.org/news/technology-news/item/2588-av%E2%80%99s-cloudtv-platform-to-deliver-tv-as-an-app.html