ZEE unveils its new Corporate Brand Identity

Leading media & entertainment conglomerate, Zee Entertainment Enterprises Ltd. (ZEE), reinstating its strong presence across the world, unveiled its new Corporate Brand identity and positioning. “Vasudhaiva Kutumbakam”, inspired by the core message - “The World is my Family”, is the all new positioning, which has been creatively integrated and crafted with the brand logo.

ZEE-Entertainment--Final-Logo.jpgVasudhaiva Kutumbakam is the ancient Indian dictum on shared humanity, promoting a world where there is unity, harmony, and respect for every individual irrespective of caste and creed. The concept originated in the MahaUpanishad in a shloka and it means - “Only small men discriminate saying: One is a relative; the other is a stranger. For those who live magnanimously the entire world constitutes but a family.”

Star TV selects Dolby Digital Plus for the ICC Champions Trophy 2013

Star TV has selected Dolby Digital Plus as the surround sound format for the broadcast of the ongoing ICC Champions Trophy being aired on Star Cricket HD.

Using Dolby Digital Plus, the audiences have been able to enjoy an enhanced sports entertainment experience in Dolby surround sound for the first time, right in their homes.

Star TV selects Dolby Digital Plus for the ICC Champions Trophy 2013

Star TV has selected Dolby Digital Plus as the surround sound format for the broadcast of the ongoing ICC Champions Trophy being aired on Star Cricket HD.

Using Dolby Digital Plus, the audiences have been able to enjoy an enhanced sports entertainment experience in Dolby surround sound for the first time, right in their homes.

Bloomberg TV India terminates TAM services

Business news channel Bloomberg TV India on 17 June 2013 said that it has terminated the services of TAM saying the data of the television rating agency did not represent facts. The channel had earlier raised concerns over the methodology adopted by TAM. The rating agency, however, did not revert with anything concrete or with any resolution. “Thus the channel has written to TAM to terminate its services with immediate effect,” the business channel said in a statement. Bloomberg TV India President Sriram Kilambi said, “The data that is generated by TAM does not represent the facts. It is better that they do not report data at all rather than report data that is insufficient and incomplete.” When contacted TAM, the rating agency declined to comment.

Eros Now launches prepaid cards for Bollywood video-on-demand service

This summary is not available. Please click here to view the post.

Eros Now launches prepaid cards for Bollywood video-on-demand service

Online movie streaming service Eros Now has tied up with digital payment platform Tappp (www.tappp.com) to launch Eros Now Prepaid Cards to enable cash purchase of Bollywood movies on Eros Now.

With this new partnership, Tappp, the consumer brand of Swissclear Global Pte Ltd, will cater to the burgeoning demand for Indian entertainment by making it accessible to a large segment of the world’s population who either do not own credit cards, or are averse to making credit card transactions online.

Cisco Achieves New Milestone in India Pay-TV Market

In the rapidly growing pay-TV industry in India, Cisco has established itself as the leading provider of enhanced TV viewing experiences to more than 30 million Indian homes. Using the industry estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for over 150 million viewers, a milestone that reinforces the company’s leadership in the digital pay-TV solution market in India.

Cisco® service and solution platforms are in the prime position to address the changing needs of pay-TV operators now and into the future, with more than 10,000 R&D experts in Bangalore. It is because of its continued commitment to research and innovation that the company currently enjoys a leading market share in conditional access and middleware. (Source: MPA Media Route, 26 February 2013).