Delhi, 7th August 2012: Dish TV the pioneer and market leader of India’s DTH industry brings yet another unique technology, “Dish+”, India’s first standard definition box with unlimited recording facility. Dish+ is positioned at a highly consumer friendly and competitive price of Rs. 1690 (against all other SD boxes at Rs 1590) with a 4 GB pen drive free as promotional offer. Post VCR there is no recording device available with consumers and there is a huge vacuum to fulfil the consumer need. Dish+ fulfils the ‘need gap’ of recording facility for the consumers.
Speaking on the launch, Mr. R.C Venkateish, Chief Executive Officer, Dish TV India, said “Being pioneers and market leaders we have constantly reinvented and redefined the market with thought leadership to be ahead of the pack. Dish+ is being launched in 42 cities of Phase I and Phase II of digitization and will clearly demonstrate Dish+ as a better alternative for all viewers who will shift from analog to digital.”