TV rating measurement agency TAM Media Research has rebranded its public relations audit arm, Eikona.
The Eikona was earlier involved with PR audit, will now offer end-to-end solutions in brand management through earned media. Earned media is when a brand or company gets third party endorsement, or is promoted or discussed in editorial media and conversations without any monetary transactions.
In a statement, the company said Eikona will now offer one-stop research and data solutions for earned media management and will aid brands in areas including understanding mood of the market, setting communication targets, monitoring execution, audit and advisory and brand reputation.
LV Krishnan, CEO, TAM Media Research, said: “Our organisation is very uniquely placed. While through TAM & RAM we help the industry understand the TV & Radio consumption patterns and dynamics of Indian consumers, what makes us come a full circle is our ability to not only monitor and correlate a brand’s paid media initiatives through ADEX and but also the earned media initiatives through Eikona.
Source: http://cablequest.org/news/national-news/item/5423-cq-tam%E2%80%99s-eikona-rebrands-to-offer-end-to-end-solutions-in-brand-management.html
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