Growing demand for video QoE across multiple devices

Recent findings from a survey conducted by streaming specialist Wowza Media Systems has revealed that consumers expect consistent video experiences across all their video-capable devices. According to the survey, conducted at the NAB Show 2014 in Las Vegas, 68 per cent of respondents use four or more devices a day and expect access to high-quality video streaming experiences on any device. The survey also highlighted that more organisations are turning to live video streaming as a critical business tool.
“While video continues to emerge as a mission-critical tool, businesses must adopt streaming solutions tailored to meet modern-day demands,” commented David Stubenvoll, CEO and co-founder of Wowza Media Systems. “Wowza innovations do exactly that. We deliver powerful streaming software to organisations of all sizes, allowing businesses to meet – if not exceed – the increasing demand from consumers for high-quality video streaming across all of their devices,” he claimed.
Among the key survey findings:

• Video streaming is becoming mission critical for businesses: Eighty-five per cent of respondents use video as a business tool. As more businesses deliver on the high demand for video content, they’re turning to live streaming options. More than 80 per cent of respondents stated that live and on-demand video is essential within organisations. These findings support recent industry research emphasising the significant jump in online video adoption across the enterprise. The simplification of video creation, management and distribution for businesses will continue to fuel the next phase of the corporate video revolution.
  
• Consumers are viewing video on more devices: Forty-three per cent of respondents use four to six devices on a daily basis. While 41 per cent said TV is their preferred channel for viewing video, they continue to access video on multiple devices. More than 75 per cent use personal devices such as smartphones, laptops and tablets to view video every day. As consumers continue to view video on multiple devices, businesses must be able to deliver consistent video streaming experiences anywhere, on any device.
  
• Consumers expect high-quality video, regardless of device: To successfully engage and inform consumers via video streaming, businesses must deliver high-quality video experiences on all devices. Almost 90 per cent of respondents expect access to video on every device, but access isn’t their only expectation. More than 70 per cent demand video quality to be consistent across every device, every time.
  
  Source: http://cablequest.org/news/technology-news/item/5077-growing-demand-for-video-qoe-across-multiple-devices.html
  Source: http://cablequest.org/news/technology-news/item/5077-growing-demand-for-video-qoe-across-multiple-devices.html