Online TV consumption across all devices grew at 246 per cent year-over-year (YoY) according to the findings of Adobe’s Q1 2014 Video Benchmark Report, which analyses online TV (TV Everywhere) and non-authenticated online video trends.
Game consoles and Over-the-top (OTT) devices saw the strongest market share growth with a 539 per cent increase. For the first time, iOS apps surpassed browsers as the most popular access point for TV Everywhere content achieving a 43 per cent market share. Browsers fell behind with a 36 per cent share compared to 47 per cent a year ago.
The analysis is based on aggregated and anonymous data from over 1,300 media and entertainment sites between Q1 2013 and Q1 2014. It includes 151 billion total online video starts and 1.3 billion TV Everywhere authentications across 250 pay-TV service providers covering 99 per cent of pay-TV households in the US. The analysis also examined TV Everywhere content from 95 TV channels and over 160 TV Everywhere sites and apps.
“More than one fifth of all pay-TV households in the US now watch TV online across screens,” said Jeremy Helfand, vice president, Primetime, Adobe. “With rapidly rising consumer expectations for TV across devices, the TV industry is moving through a rapid transformation and finding new ways to bring TV to whatever screen audiences want to watch.”
Trying to weather the storm over Badaun gangrape and murder case, SP leaders today blamed TV channels for spurt in rapes in Uttar Pradesh besides using a strange argument that sometimes when relationship between girls and boys come out in open it is 'termed as rape'.
Source: http://cablequest.org/news/international-news/item/5092-cq-us-online-tv-consumption-up-205.html
S
No comments:
Post a Comment