UK DTT service Freeview has unveiled a new advertising campaign ahead of the World Cup aimed at promoting the idea that there’s more to TV than football even during the World Cup.
The multi-platform campaign, entitled ‘Love or Hate Football,’ centres on a new TV ad, challenging viewers to watch whatever it is they love in HD.
The ad will go live on 2nd June with two versions. For football lovers, a voiceover from actor and comedian Ricky Tomlinson focuses on football fans and explains that fans will see this summer’s goals in high definition, and that Freeview HD will be the football lover’s destination this summer if they can’t make it to Rio in person.
Meanwhile for football haters the second ad features comedian David Walliams explaining that for those who want to escape the games, Freeview has up to 10 “stunning” channels in HD.
On the Freeview website, users can navigate their way around two interactive living rooms – one for those who love football, one for those who don’t – and enter competitions as well as exploring Freeview’s guide to the 2014 FIFA World Cup Brazil.
Source: http://cablequest.org/news/international-news/item/5054-cq-freeview-tackles-football-with-ad-campaign.html
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