France 24, a leading 24x7 international news channel of France, officially went on air in India on DD Direct+ and Dish TV platforms from November 12, 2013.
The English version of France 24 has been airing on free-to-air direct-to-home service (DTH) DD Direct+ since November 1, 2013. As per industry sources, the three-year deal between DD Direct+ and France 24 is reportedly valued at Rs 1.50 crore.
France 24 is also available on as part of Dish TV’s basic offer.
Marc Saikali, Director, France 24 said, “For the moment, it is not a business issue for us. We want the Indian viewers to know about us and watch us; making money is not the purpose or the goal for us. We just want to be in India and exchange programmes.”
Eric Cremer, Vice President- Distribution, France 24, added that the channel hopes to increase the reach to about 50 million TV households by next year.
Based in Paris, France 24 is a news channel that is broadcast to about 222 million homes around the world in French, Arabic and English.
Source: http://cablequest.org/news/national-news/item/3547-france-24-tv-channel-expands-into-india-on-dd-direct-and-dish-tv-platforms.htmlSource: http://cablequest.org/news/national-news/item/3547-france-24-tv-channel-expands-into-india-on-dd-direct-and-dish-tv-platforms.html
Source: http://cablequest.org/news/national-news/item/3547-france-24-tv-channel-expands-into-india-on-dd-direct-and-dish-tv-platforms.htmlSource: http://cablequest.org/news/national-news/item/3547-france-24-tv-channel-expands-into-india-on-dd-direct-and-dish-tv-platforms.html
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