ABP News polls media agencies on 2014 General Election outcome

The upcoming 2014 General Election is the talk of the nation. Making the most of the election fervour, ABP News has launched a related activation in media agencies across the metros. ABP’s show ‘Kaun Banega Mukhyamantri’ has been a popular election based property from the channel.

Kaun Banega Mukhyamantri or KBM was launched in 2005 when every channel stayed with reporting election news. The channel’s foresight and innovativeness reached out to million voices across constituencies and thus created history. Since then, KBM has been the No.1 programme among the entire election related programmes on TV channels.

According to TAM, during an opinion poll in the recent 2013 Gujarat elections, ABP News led in market share with 24 per cent. Exit poll and results day were no different, with ABP News leading the market share with 23 per cent and 24 per cent, respectively. The recall value of the show far exceeds other election based properties such as ‘Aap Ki Sarkar’, ‘Mera Voter, Meri Sarkar’ and ‘Chunavi Matlab, Chunavi Gustakhi, Vote Ki Jung’.

ABP News has decided to tap 28 different media agencies in the four cities - Mumbai, Delhi, Bangalore and Kolkata - for an outlook of how the 2014 General Election may pan out according to media agency professionals. Starting with Zenith Optimedia and Starcom in Mumbai yesterday, they will be going to all the big media agencies for the next two weeks. The results of the polls in each of the media agencies would be announced the very same day, followed by a zonal result and finally a national result after November 20, 2013.

The two agencies which took part on 7 November were united in most of the choices. Among those who voted from Zenith Optimedia, 59% said they would want to vote for BJP in the 2014 Lok Sabha elections. For the same question, Starcom voters gave a huge vote of 69% for BJP.

Source: http://cablequest.org/news/national-news/item/3502-abp-news-polls-media-agencies-on-2014-general-election-outcome.htmlSource: http://cablequest.org/news/national-news/item/3502-abp-news-polls-media-agencies-on-2014-general-election-outcome.html