In a bid to give its weekend viewership a boost, the Hindi general entertainment channel SAB TV will telecast the branded content during prime time on weekends. It will be advertiser-funded programme.
The first such show is expected to go on air in November. Currently, the channel has no plans to launch any new programme in the afternoon slots during weekdays.
Source: http://cablequest.org/news/broadband-and-iptv-news/item/242-sab-tv-to-telecast-advertiser-funded-programmes-on-weekends.html
Source: http://cablequest.org/news/broadband-and-iptv-news/item/242-sab-tv-to-telecast-advertiser-funded-programmes-on-weekends.html
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