Radio Mirchi has been expanding its digital footprints. The first step in this direction was the launch of Mirchi Mobile last year. Since its launch on Airtel last year, Mirchi Mobile has now been extended to almost all telecom operators in the country.
This product is powered by Mobile Value Added Services (VAS) Company Spice Digital.
Mirchi has been creating feeds customised for certain niche audiences. Mirchi Bhojpuri is one of the initiatives that was launched specially for the Bhojpuri speaking audiences.
Many of the initiatives of Radio Mirchi are now integrated across online media and have been active on social platforms like Twitter, Facebook and You Tube.
Source: http://cablequest.org/news/broadband-and-iptv-news/item/257-radio-mirchi-eyes-digital-expansion.html
Source: http://cablequest.org/news/broadband-and-iptv-news/item/257-radio-mirchi-eyes-digital-expansion.html
Source: http://cablequest.org/news/broadband-and-iptv-news/item/257-radio-mirchi-eyes-digital-expansion.html
Source: http://cablequest.org/news/broadband-and-iptv-news/item/257-radio-mirchi-eyes-digital-expansion.html
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