After making a foray into the India's booming mobile and aviation markets, the Virgin brand is entering Bollywood industry under the banner of Virgin Produced India.
Based out of Mumbai, the company promises to be a game-changing addition to the thriving Indian entertainment industry.
"At Virgin, we try to infuse everything we do whether it's in the music, travel, or telecom industry with a sense of entrepreneurialism, innovation and fun," said Richard Branson, founder, Virgin Group.
"Virgin Produced brought those qualities to the entertainment industry, and now with the launch of Virgin Produced India, we are bringing them to one of the world's youngest and fastest-growing audiences," he added.
The company has entered into a partnership with Cinema Capital Venture Fund and Tantrik Group to launch Virgin Produced India to cater to the youthful and fast-growing Hindi-speaking population.
Source: http://cablequest.org/news/national-news/item/3609-virgin-produced-set-to-enter-indian-entertainment-market.htmlSource: http://cablequest.org/news/national-news/item/3609-virgin-produced-set-to-enter-indian-entertainment-market.html
Source: http://cablequest.org/news/national-news/item/3609-virgin-produced-set-to-enter-indian-entertainment-market.htmlSource: http://cablequest.org/news/national-news/item/3609-virgin-produced-set-to-enter-indian-entertainment-market.html
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