Turner launches Adult Swim in Asia Pacific

Turner Broadcasting System Asia Pacific has launched [adult swim] in Australia, the first market in the region to experience its trademark fan-boy humour. [adult swim] exists entirely online, as an on-demand video platform to satisfy an increasing appetite for unbundled short-form premium content. This is the first launch of the brand in the Asia Pacific. 

The brand is a multi-platform digital offering delivering a catalogue of more than 1,500 unique, edgy and engaging animated videos. The content is available free of charge through AdultSwim.com.au and any mobile device including iOS, Android and Windows 8 PC and phone, creating a targeted approach for advertisers to connect with the notoriously hard-to-reach 16-to-34-year-old male demographic. 

Turner VP for entertainment Digital and Syndication in Asia Pacific Jeremy Carr said, “The timing was perfect. We identified Australia as a unique market where there’s a huge demand for short-form video and it’s a great opportunity for both consumers and advertisers. This unconventional brand is basic cable’s #1 network with young adults in the US and this success means that we have the right content to export [adult swim] internationally. We are very pleased that Australia is first on the list for Asia Pacific and we look forward to rolling it out in other markets.” 

Turner adds that the launch of [adult swim] as a premium entertainment offering online, highlights its commitment to TV Everywhere in the Asia Pacific. The platforms were developed in partnership with MCM Entertainment Group’s online video platform business Movideo.

Source: http://cablequest.org/news/international-news/item/3437-turner-launches-adult-swim-in-asia-pacific.htmlSource: http://cablequest.org/news/international-news/item/3437-turner-launches-adult-swim-in-asia-pacific.html