Tata Sky's 'Everywhere TV' to touch one lakh subscriber

Tata Sky is riding high on its recent launch of "Everywhere TV" which enables subscribers to watch TV on their mobile phones. The offering is likely to rope in 1 lakh subscribers within a span of few days since its launch, taking the management by surprise.

Vikram Mehra, said Chief Commercial Officer, Tata Sky, said, “The response to this new product, offering live TV on mobile phones, has surpassed all our expectations. It has grown at a much faster pace than we imagined. It is only about a week since it was launched and we are close to hitting one lakh subscribers mark. We hope to touch one lakh base for Everywhere TV within the next few days.”

Mehra said that another surprising development in the DTH segment was the increased preference for HD DTH products rather than the traditional SD DTH. "that is mostly because people are now buying HD TV sets and also want HD DTH for maximum viewing pleasure" he said.

Source: http://cablequest.org/news/dth-news/item/3529-tata-sky-s-everywhere-tv-to-touch-one-lakh-subscriber.htmlource: http://cablequest.org/news/dth-news/item/3529-tata-sky-s-everywhere-tv-to-touch-one-lakh-subscriber.html