Star Sports set to redefine sports television

Star India today unveiled a new brand for Star Sports across six channels — Star Sports 1, 2 , 3, 4, HD1 and HD2 and starsports.com. The brand highlights Star Network’s ambition to change the face of sports broadcasting in India and provide world-class sports coverage. To signal the change to the consumer, Star India is bringing all the six diverse TV channels under one brand – Star Sports — and one purpose – ‘Believe’.

On the digital front, Star India is aggressively reaching out to young, ardent sports fans who want to access sports across screens. The digital service offers a variety of sports including cricket, soccer and F1, in HD quality streaming. The service has received exceptionally positive consumer feedback for its revolutionary timeline (a first for cricket anywhere in the world) that gives the fan complete control of how he wants to view his favourite games, whether for live or catch-up.

Star Sports is launching the new network with an iconic campaign that urges India to ‘Believe’.  The broadcaster has signed MS Dhoni as its first ambassador. The campaign outlines the beliefs that have made Dhoni one of the most iconic heroes of our time. The campaign is supported on Star Network and will be rolled out today when India will tune in to watch Sachin Tendulkar play the last series of his cricket career.

The new brand identity of Star Sports is a metallic star with an explosive incandescent swoosh symbolising the authority and passion of sports.

Source: http://cablequest.org/news/national-news/item/3460-star-sports-set-to-redefine-sports-television.htmlSource: http://cablequest.org/news/national-news/item/3460-star-sports-set-to-redefine-sports-television.html