Hathway switch off adds to Sony's rating woes

Hathway Cable had taken Sony TV off the prime time band in the last few weeks. 

Interestingly, Sony TV’s ratings saw a downfall over the past few weeks. As per data sourced from TAM subscribers for Week 34, 2013, Sony TV slipped to sixth position. The channel was taken off the prime time band from markets such as Delhi, Mumbai, Chennai and Bangalore primarily.

Market experts have also highlighted that the dispute is likely to be resolved as KBC, the biggest property of the channel, is starting. KBC Season 7 will be aired from September 6 in the prime time slot on the weekends, and the channel has placed big bets on the show, with ad revenues of almost Rs 200 crore likely to be achieved from this season.

Experts have also highlighted that the fiction genre of the channel has not been working as expected.

Source: http://cablequest.org/news/cable-news/item/3147-hathway-switch-off-adds-to-sony-s-rating-woes.htmlSource: http://cablequest.org/news/cable-news/item/3147-hathway-switch-off-adds-to-sony-s-rating-woes.html