Amagi and Zee TV shake hands for geo-targeted advertising

Amagi has stitched together a partnership with Zee TV to customise ads as per location, making it the first ever deal with a national GEC. A month ago, sister channels Zee News and Zee Business from ZMCL partnered with it to provide regional advertisers inventory according to location. Now, because of this deal, viewers of Zee TV from different locations will get to watch different TVCs based on the area they are located.

It already boasts of having more than 15 channels to which it offers this service and with a mass caterer like Zee TV on board, Amagi's 200 million viewer bases is set to shoot up. Now, regional advertisers will have a chance to promote their brands on a national level, albeit locally which will help increase reach. At the same time it’s a win-win for Zee TV as well, because brands catering to local audiences will pull in more viewers.

Ashish Sehgal, chief sales officer, Zee TV, says, “By partnering with Amagi, we are once again making history. We are very happy to tie up with Amagi and make available a whole new set of targeting options for advertisers. Zee TV is also looking to increase its client base through geo targeting, which will help local clients target their specific markets on a large GEC and shift monies from print to Zee TV.” 

Clearly, the aim is to get as many people on board and to make TV the prime medium to advertise. Amagi has been rated as the second fastest growing tech company in India by Deloitte Touche Tohmatsu. Looks like it is racing to be the first in this league.

L S Krishnan, business head, Amagi, says, “Our advertisers have always been on the lookout for targeted offering on a large GEC. We are excited to offer Zee TV- leader in GEC space, to our advertisers. With this tie-up, Amagi continues to deliver on its vision of transforming the TV advertising space.” 

It already partners with at least 15 TV channels including Times Now/ET Now, Zee News/Zee Business, Ten Sports/Ten Cricket, IBN7, CNBC Awaaz, CNN-IBN, Nick, UTV Movies, Zoom, Maa Group and Udaya Group.

Source: http://cablequest.org/news/national-news/item/3156-amagi-and-zee-tv-shake-hands-for-geo-targeted-advertising.htmlSource: http://cablequest.org/news/national-news/item/3156-amagi-and-zee-tv-shake-hands-for-geo-targeted-advertising.html