According to sources, the Punjabi news channel that MCCS was planning to launch has been postponed to sometime in end-2013, due to the difficult phase that the industry is going through Although no date was fixed.
The news network had decided to expand into regional languages or Tier II cities as it felt it had saturated the potential in the metros. It had identified Punjabi as the first of the languages that it would launch.
Sources in MCCS say that the company is reaping good profits and the delay is due to the overall financial conditions of the genre and the fact that it was still waiting to be granted an uplink license from the ministry of information and broadcasting.
Source: http://cablequest.org/news/national-news/item/3136-abp%E2%80%99s-punjabi-foray-on-hold,-for-now.htmlSource: http://cablequest.org/news/national-news/item/3136-abp%E2%80%99s-punjabi-foray-on-hold,-for-now.html
Source: http://cablequest.org/news/national-news/item/3136-abp%E2%80%99s-punjabi-foray-on-hold,-for-now.htmlSource: http://cablequest.org/news/national-news/item/3136-abp%E2%80%99s-punjabi-foray-on-hold,-for-now.html
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