Balaji Motion Pictures Limited (BMPL) has started a new business unit named Balaji Sparks, which will be the talent management arm of the production house. The new unit will be under BMPL and will be headed by Firoz Engineer, who will report into Tanuj Garg, CEO, BMPL.
After Yash Raj Films, Balaji is the second production house to have an in house talent management unit.