Dish TV lossed reduced

By Chris Forrester

Recent data revealed Dish TV, which also announced its results show that it has halved its losses, and added a net 200,000 subs this past quarter taking the total DTH subscribers to 10.7 million.  Dish dominates India’s DTH market with a 27 per cent market share.

Overall revenues grew 7.5 per cent, with ARPU up 15.3 per cent. However, programming costs during the quarter rose by just over 20 per cent (although y-o-y programming costs were just 5.1 per cent up). Helping balance this rise was a fall in SAC, as well as lower advertising and marketing costs.

India is currently going through a massive cable digitisation effort and Dish sees itself getting an advantage from this process. It offers more than 400 channels, plus 42 in HDTV.

Subhash Chandra, chairman, said: “In the media sector, digitisation, though not fully up to speed, holds big potential for the industry. DTH platforms, in particular, look forward to a level playing field contributing to meaningfully higher ARPUs and stickier subscriber bases over time. Dish TV’s industry leading initiative, to hike acquisition and pack price is likely to be a catalyst to achieve that.”

Source: http://cablequest.org/news/dth-news/item/2519-dish-tv-lossed-reduced.html
Source: http://cablequest.org/news/dth-news/item/2519-dish-tv-lossed-reduced.html