9XM enters social gaming arena with Bade and Chote

9XM, the Bollywood music channel, is entering into the social networking gaming arena with its popular animated duo ‘Bade & Chote’.

The channel has partnered with Bollywood superstar Shah Rukh Khan to launch an interactive game Be a Star Paparazzi. The game on Facebook platform will feature Bade - Chote and Khan.

Reddy Brothers to launch Kannada news channel

The Kannada news channel space is seeing lot of action lately and now there is another channel that’s on the anvil to be launched. The politician and miners Reddy Brothers of Bellary have been in the fray to launch their own news and entertainment channel.

Zee to launch two niche channels

Zee Entertainment Enterprises Ltd proposes to launch two niche channels for food and golf by the year-end, as part of plans to diversify its bouquet of channels. “We plan to launch two to three niche channels for food, golf and kids once the regulatory clearances are received,” Mr Punit Goenka, CEO and Managing Director, Zee Entertainment, told reporters.

UTV Movies says "Jeeyo Bollywood"

UTV Movies is all set to launch Phase 2 of its campaign titled "Jeeyo Bollywood". The campaign reaches out to the channel's viewers during the festive season, comprising festivals such as Navratri, Durga Puja, Dussera and Diwali.

The first leg of the campaign was rolled out in June, celebrating the re-branding exercise undertaken by UTV.

Times Television to Launch HD Movie Channel

The Times Television Network is about to launch MOVIES NOW a new English movies channel in India.

The channel will kick off with an irresistible line-up of Hollywood blockbusters: Die Hard 4 and X-Men are just two of the names on the launch line-up.

Den enters into JV with BFTV to launch BabyFirst channel

MUMBAI: Sameer Manchanda-promoted Den Networks, through its television and media services arm IME Networks, has entered into a joint venture partnership with BFTV LLC, broadcasters of BabyFirst, the international television channel for babies, toddlers and parents.

The JV, in which IME Network holds 75 per cent, marks Den’s foray into introducing international channels of genres currently “underserved” in the Indian market.